Marketing of Nature-meat

In the Life Nature Man and "Nature - a profitable part of agriculture" projects, we work towards nature care to becoming a profitable business for the farmer.

As part of nature care, valuable quality products is produced, such as natural meat from robust cattle breeds.

We are experiencing an increasing demand and willingness to pay from consumers in relation to quality food produced under high environmental, climate and ethical standards.

Natural meat can greatly meet these demands, and there is a strong potential to achieve good prices if the meat is well branded and distributed to the right customers.

Today, one can be lucky to find natural meat in farm shops and local retail sales, but there is much greater potential in making this valuable by-product of natural care available to the consumer. We therefore want to contribute to developing the chain from production to customer. This will be done By branding and targeting the path from producer to consumer, the potential for added value for natural meat will be reached

Life Natureman and "Nature a profitable part of agriculture", led by Mariagerfjord Municipality, are therefore working to develop one or more concepts for natural meat.